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Trust & Transparency

AI Policy & Editorial Integrity

Last updated: January 30, 2026

Our Commitment

At BakeryFind, we embrace technology to bring you deeper insights into Australia's baking industry. While AI helps us gather and synthesise information, every word is reviewed and every fact is verified by our human editors. We take full accountability for the integrity of our stories.

Purpose & Scope

This policy applies to all editorial content published on BakeryFind.com.au, including:

  • /Journal Articles: Long-form insights, market reports, and industry analysis
  • /Bakery Profiles: Detailed listings and descriptions
  • /Suburb Guides: Location-based content and recommendations
  • /Social Media Content: Captions, posts, and marketing materials

Our Editorial Process: The Stone-Ground Method

We view AI like a traditional stone mill: it's a powerful tool that helps us gather and crush vast amounts of raw industry data. But just as a miller watches the temperature of the stones, our human editors act as the Artisan Bakers.

We take that raw material and work it by hand—checking the "hydration" of every fact, allowing the story to "prove" through proper verification, and ensuring the final insight has the crust and crumb of real-world truth. We don't do mass-produced content; we do slow-fermented journalism.

This means AI assists with research and initial drafting, but every piece of content undergoes rigorous human review before publication. Our editors verify facts, check sources, and ensure accuracy meets our high standards.

Human-in-the-Loop Commitment

We explicitly state that no AI-generated content is published without human review. This "human bridge" ensures:

  • /Factual Accuracy: Every claim is verified against reputable sources
  • /Brand Voice: Content maintains our warm, approachable, yet authoritative tone
  • /Legal Responsibility: We take full accountability for all published content under Australian Consumer Law
  • /Local Relevance: Australian spelling, context, and cultural understanding are preserved

Accuracy & Verification

We acknowledge that AI can produce "hallucinations" (false information). Our verification process includes:

  • /Source of Truth Database: A master database of verified facts for every bakery we cover
  • /Cross-Reference Checks: Every fact is verified against multiple independent sources
  • /Human Fact-Check Gates: Two-step review process (Editor + Copyeditor) before publication
  • /Error Correction: We promptly correct any inaccuracies and update our Source of Truth database

No Fictional Personas

We believe in absolute transparency. We do not use AI to generate "fake" journalists or experts. All editorial content is published under the BakeryFind Editorial Team byline, ensuring there is a real person accountable for every word.

If you search for our authors, you will find BakeryFind and our team—not fictional characters. This transparency builds trust and ensures accountability.

Ethics & Bias Mitigation

Our use of technology aligns with the Australian Government's AI Ethics Principles. We commit to:

  • /Checking for Stereotypes: All content is reviewed for unfair biases or stereotypes
  • /Inclusive Content: Ensuring our content represents the diversity of Australia's baking community
  • /Fair Representation: All bakeries are evaluated on merit, regardless of size, location, or ownership

Data Privacy

We never input sensitive or personal information from users into public AI models. Our privacy commitments include:

  • /Public Data Only: AI tools only process publicly available information (Google Places, websites, social media)
  • /No User Data Training: We do not train public AI models on private user data from forms or accounts
  • /Privacy Act Compliance: All data handling complies with the Privacy Act 1988 (Cth)

For more details, see our Privacy Policy.

Legal & Regulatory Protection

Australian Consumer Law

We are legally responsible for ensuring AI-assisted content does not mislead or deceive consumers. AI "hallucinations" do not exempt us from this responsibility. All content is reviewed to ensure compliance with ACCC guidelines.

Copyright Protection

In Australia, works must involve "independent intellectual effort" by a human to be protected by copyright. Significant human editing of AI drafts helps secure our ownership of the final text.

Privacy Obligations

Our Privacy Policy discloses if AI tools process any data, as required under the Privacy Act. We maintain transparency about our data processing practices.

How We Disclose AI Usage

Every AI-assisted article includes a footer disclosure:

"This report was produced by the BakeryFind Editorial Team. Research was assisted by AI data synthesis and verified by our human editors for accuracy and local relevance. For more on our process, visit our Trust & Verification page."

This transparency ensures readers understand our process while maintaining trust in our content.

Image Tagging

If we use AI to generate images (e.g., illustrations of wheat fields), we use captions such as "Image generated by [Tool Name] for illustrative purposes" or apply visible watermarking to ensure transparency.

Questions or Concerns?

If you have questions about our AI policy or editorial process, please contact us:

Email: editorial@bakeryfind.com.au